{"id":2111,"date":"2021-12-17T14:07:57","date_gmt":"2021-12-17T13:07:57","guid":{"rendered":"https:\/\/www.esarom.com\/blog\/?p=2111"},"modified":"2025-08-18T11:06:04","modified_gmt":"2025-08-18T10:06:04","slug":"mate-winter","status":"publish","type":"post","link":"https:\/\/www.esarom.com\/blog\/mate-winter\/","title":{"rendered":"MATE WINTER"},"content":{"rendered":"\t\t
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Mate became a trendy thirst quencher in many countries during the last years. Mate \u2013 also called yerba mate \u2013 is a kind of tea made from the leaves of Ilex paraguariensis<\/a> native to South America.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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POPE FRANCIS IS DRINKING IT.
\nLIONEL MESSI IS DRINKING IT.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Why? Because they are Argentinians and they grew up with this traditional tea drink.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Since centuries the indigenous Guaran\u00ed Indios<\/a> consumed yerba mate to combat fatigue, to increase alertness and to control appetite. Therefore they called their mate <\/span>THE GREEN GOLD.<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Mate_Trinkgefa\u0308\u00df\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The typical cup for drinking yerba mate is called MATE<\/a> and this comes from the Quechua word mati for the calabash gourd. The straw is called BOMBILLA<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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While mate tea is mainly consumed as a HOT DRINK<\/b> in South American countries, it became popular as a type of TEA LEMONADE\u00a0<\/b>in Europe. Due to its high content of caffeine the fizzy mate lemonade became an it-drink among the\u00a0<\/span>German techno scene in the 1990ies.<\/a>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Today mate tea drinks are more mainstream and we can see <\/span>PRODUCT LAUNCHES IN MANY COUNTRIES<\/b><\/span>: Product launches of soft drinks with mate inside doubled in Europe during the last 5 years. Source: <\/span>Mintel GNPD<\/a>, product launches 2021 vs 2016.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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HOT IN SOUTH AMERICA.\nCOOL IN EUROPE.<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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VARIED MATE. SEASONAL MATE.<\/h2\n>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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People are VARIETY<\/b> seeking and have FUN<\/b> in buying LIMITED EDITIONS<\/b>. Think of the summer and winter editions of energy drinks, expected with high interest every season.
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So what about transferring this concept to another beverage category? Mate drinks are considered as an <\/span>INTERESTING ALTERNATIVE TO ENERGY DRINKS<\/b>, especially to the more health conscious and younger generations, enjoying trying new tastes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Alpaka\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Lebkuchen\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Flavours like ginger bread, baked apple or almond cookie give people warm feelings during the cold winter season.
They are <\/span>TRADITIONAL<\/b> and in those times maybe more <\/span>TRENDY<\/b> than ever, because they offer cozy<\/span> COMFORT FEELINGS<\/b> and indulgent <\/span>MOMENTS TO RECREATE.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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COLD SEASON.\nWARM FEELINGS.<\/h2\n>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"Mate_01\"<\/figure><\/a><\/div>
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COOL MATE TEA DRINKS with WARMING WINTER FLAVOURS \u2013
5 REASONS WHY \u2013 DOWNLOAD PDF<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Do you think this is an interesting concept for your product portfolio?<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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LET'S TALK!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Seasonal mate tea drinks with comfort flavours for warm feelings when it\u2019s cold outside.<\/p>\n","protected":false},"author":1,"featured_media":2314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[60,57,61,59],"class_list":["post-2111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beverages","tag-limited-edition","tag-mate","tag-tea-drinks","tag-winter"],"yoast_head":"\nMATE WINTER -<\/title>\n<meta name=\"description\" content=\"Seasonal mate tea drinks with comfort flavours for warm feelings when it\u2019s cold outside. 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