{"id":2306,"date":"2022-01-12T09:00:38","date_gmt":"2022-01-12T08:00:38","guid":{"rendered":"https:\/\/www.esarom.com\/blog\/?p=2306"},"modified":"2025-08-18T11:06:03","modified_gmt":"2025-08-18T10:06:03","slug":"mocktails","status":"publish","type":"post","link":"https:\/\/www.esarom.com\/blog\/mocktails\/","title":{"rendered":"MOCKTAILS"},"content":{"rendered":"\t\t
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A SOBER TREND GOES AROUND THE WORLD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ever heard of the SOBER CURIOUS MOVEMENT<\/b><\/a>? It’s basically about people who tend to say, \u201cI do not need alcohol to have fun\u201d and choose non-alcoholic drinks during freetime activities. And: they appreciate feeling well and fit the next day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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IS IT A FAKE COCKTAIL?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The term MOCKTAIL is a combination of the words \u201ccocktail\u201d and \u201cmock\u201d, means the imitation of a cocktail. For sure, non-alcoholic versions of classic cocktails and long drinks<\/b> are still among the MOCKTAIL favourites \u2013 think about Gin Tonic, Gin Fizz, Moscow Mule, Mojito, Pina Colada, Tequila Sunrise, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The growing number of non-alcoholic spirits<\/b> offer great possibilities. Well-known brands are Seedlip<\/a> based in the UK and today part of the multinational alcohol company Diageo, Lyre\u2019s<\/a> from Australia or Undone<\/a> from Hamburg, Germany.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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But more and more standalone MOCKTAIL creations<\/b> find their way to taste-loving tongues as well. Exciting combinations of fruity<\/b> \u2013 sometimes also vegetable \u2013 juices, with flavours of spices, herbs, even blossoms and blooms<\/b> make people curious to taste. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SOBER BARS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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MOCKTAILS are a wonderful playground for creative bartenders. Some bars are already totally focused on non-alcoholic drinks. 100 years ago the prohibition<\/a> banned the production, importation, transportation, and sale of alcoholic beverages in the United States.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Now the Anglo-American countries are the trendsetters and opened the first Sober Bars<\/b> like Sans Bar<\/a> in Austin, Texas, Awake <\/a>in Denver, Colorado, or The Virgin Mary<\/a> in Dublin, Ireland. In 2020 opened Germany\u2019s first sober bar: <\/span>zeroliq<\/a> in Berlin.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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You might say:
I understand. And it\u2019s an interesting development. But I am not a barkeeper \u2013 maybe only sometimes for my friends. I am in the beverage industry. Can I benefit from this trend?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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MAKE IT REAL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Yes, you can! And the can<\/b> \u2013 as a packaging \u2013 plays an important role! Think of the many occasions people can\u2019t or don\u2019t want to mix a MOCKTAIL themselves: movie night at home with friends, girl\u2019s night, garden party, picnic, after work drink on the balcony or roof terrace, \u2026 Ready To Drink MOCKTAILS<\/b> go well!
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And the can<\/b> makes the MOCKTAILS even cooler \u2013 cool<\/b> and refreshing<\/b> from the fridge, cool in design<\/b> and branding, easy to carry<\/b> to every place.\u00a0Nevertheless: If you prefer glass, the long neck bottle<\/b> is also a good solution.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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You say:
OK. Do I have to pay attention to something? Are there any stumbling blocks?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SOME POINTS TO KEEP IN MIND<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The name<\/b> of your MOCKTAIL could be tricky.<\/b> Creating a non-alcoholic version of a popular cocktail or long drink, we would tend to name it the same, e.g. Gin Tonic or Lillet Wildberry, because then people immediately know what to expect and this would be good for sales we think. But sometimes this is not allowed, and you can get legal difficulties.
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For instance, there is a regulated definition of a beverage category and your mocktail does not fulfil all criteria. Or a part of the name is a registered brand \u2013 although it is already part of our everyday vocabulary, like Campari Soda.
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So please check the regulatory affairs<\/b> and the trademark rights<\/b> in your market to be on the save side. If there is a \u201cno-go\u201d, be creative and play with words and letters!<\/b> Make people curious and describe what\u2019s inside in the second line.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A second point: It\u2019s worth to keep an eye on the <\/span>current<\/b> <\/span>food and beverage trends<\/b> in your target market. Are health conscious people looking for drinks lower in <\/span>calories<\/b>, is there a high awareness of <\/span>natural ingredients<\/b>, is there a <\/span>local cocktail hero<\/b>, etc.<\/span>
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THE SOBER CURIOUS TREND FUELS THE DEMAND FOR TASTY NON-ALCOHOLIC DRINKS \u2013 NOT AS A THIRST QUENCHER BUT AS SOMETHING SPECIAL, AS A TREAT FOR INDULGENT MOMENTS.
SUSANNE WINTER, ESAROM MARKETING<\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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WHAT'S YOUR FAVOURIT MOCKTAIL \u2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u2026 you would like to share with many, many, many and suits to your product portfolio? Let\u2019s create your \u201ccan-able\u201d MOCKTAIL together.<\/b>
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No idea, but highly interested? Then let\u2019s look into our recipe collection.
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\"Mocktail_01\"<\/figure><\/a><\/div>
\"Mocktail_02\"<\/figure><\/a><\/div>
\"Mocktail_03\"<\/figure><\/a><\/div>
\"Mocktail_04\"<\/figure><\/a><\/div>
\"Mocktail_05\"<\/figure><\/a><\/div>
\"Mocktail_06\"<\/figure><\/a><\/div>
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\"Mocktail_08\"<\/figure><\/a><\/div>
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MOCKTAILS \u2013 5 REASONS WHY \u2013 DOWNLOAD PDF<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The sober curious trend fuels the demand for tasty non-alcoholic drinks \u2013 not as a thirst quencher but \u2026<\/p>\n","protected":false},"author":1,"featured_media":2322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[67,70,69,66,68],"class_list":["post-2306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beverages","tag-alcohol-free","tag-cocktail","tag-curious","tag-mocktail","tag-sober"],"yoast_head":"\nMOCKTAILS -<\/title>\n<meta name=\"description\" content=\"The sober curious trend fuels the demand for tasty non-alcoholic drinks as a treat for indulgent moments. 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