{"id":2985,"date":"2022-11-15T08:27:19","date_gmt":"2022-11-15T07:27:19","guid":{"rendered":"https:\/\/www.esarom.com\/blog\/?p=2985"},"modified":"2025-08-18T11:06:02","modified_gmt":"2025-08-18T10:06:02","slug":"why-its-time-to-create-foods-for-game-enthusiasts","status":"publish","type":"post","link":"https:\/\/www.esarom.com\/blog\/why-its-time-to-create-foods-for-game-enthusiasts\/","title":{"rendered":"Why it\u2019s time to create foods for game enthusiasts"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2985\" class=\"elementor elementor-2985\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-774abd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"774abd2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad06744\" data-id=\"ad06744\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fdb45e elementor-widget elementor-widget-text-editor\" data-id=\"3fdb45e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The global gaming industry value in 2021 exceeded $ 300 billion dollar. In 2023 the number of gamers worldwide is expected to reach 3.38 billion (source:&nbsp;<\/b><a href=\"https:\/\/newzoo.com\/resources\/trend-reports\/newzoo-global-games-market-report-2023-free-version\" target=\"_blank\">Newzoo<\/a>)<b>. A big heterogeneous group of people that has one thing in common: The passion for esports and\/or gaming. In this article we\u2019ve highlighted the industry\u2019s potential for food and beverage producers.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5005d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5005d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eb5df03\" data-id=\"eb5df03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0fbf5b elementor-widget elementor-widget-text-editor\" data-id=\"f0fbf5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">Brands targeting gamers will reach one of the biggest entertainment communities worldwide: Concerning&nbsp;<\/span><a href=\"https:\/\/newzoo.com\/insights\/trend-reports\/how-consumers-are-engaging-with-games-in-2022\" target=\"_blank\" style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">Newzoo<\/a><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">, \u201c79% of the world\u2019s online population now engages with games in some way or form.\u201d<\/span><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68660f9\" data-id=\"68660f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72b1241 elementor-widget elementor-widget-text-editor\" data-id=\"72b1241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">&nbsp;In fact, \u201cengaging with games\u201d doesn\u2019t necessarily means \u201cplaying\u201d games \u2013&nbsp; the industry has changed from an individual experience to an interactive universe where gaming and game viewership, socializing in games and&nbsp;<\/span><a href=\"https:\/\/www.billboard.com\/pro\/travis-scott-fortnite-billboard-cover-story-interview-2020\/\" target=\"_blank\" style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">attending events or concerts in games<\/a><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">&nbsp;are now part of.&nbsp;<\/span><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f071b90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f071b90\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3e586d\" data-id=\"b3e586d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11bd821 elementor-widget elementor-widget-heading\" data-id=\"11bd821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>\"3 billion people are part of the gaming universe. To set that in context, we\u2019ve got 8 billion people living on planet earth.\"<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a868bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a868bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9dea290\" data-id=\"9dea290\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77406ce elementor-widget elementor-widget-text-editor\" data-id=\"77406ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><\/strong><\/p><strong>\n<p><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">As already mentioned, until the end of 2023 it is expected that additional 400 million new consumers will become gamer enthusiasts too. 60% of them will probably be women. (source:&nbsp;<\/span><a href=\"https:\/\/newsroom.accenture.com\/news\/global-gaming-industry-value-now-exceeds-300-billion-new-accenture-report-finds.htm\" target=\"_blank\" style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">Accenture<\/a><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">). In the U.S.&nbsp;<\/span><a href=\"https:\/\/newzoo.com\/insights\/trend-reports\/key-insights-into-us-gamers-what-how-and-why-they-play\" target=\"_blank\" style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">\u201cnearly 3-in-4-Americans are game enthusiasts&#8220;<\/a><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">.&nbsp;<\/span><a href=\"https:\/\/newzoo.com\/insights\/trend-reports\/gen-alpha-gen-z-the-future-of-gaming-free-report\" target=\"_blank\" style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">9 in 10 of generation Alpha and generation Z<\/a><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">&nbsp;are fans too.&nbsp;<\/span><a href=\"http:\/\/www.globaldata.com\/\" target=\"_blank\" style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">Global data<\/a><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">&nbsp;forecasts that gaming software will become a $ 470 billion market until 2030, whereas mobile gaming will be dominant segment.<\/span><br><\/p>\n<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-768cc8e elementor-widget elementor-widget-image\" data-id=\"768cc8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"360\" src=\"https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/definition-768x360.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2987\" alt=\"\" srcset=\"https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/definition-768x360.jpg 768w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/definition-300x141.jpg 300w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/definition-1536x720.jpg 1536w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/definition-2048x960.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6751ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6751ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfe4444\" data-id=\"bfe4444\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a68f5a8 elementor-widget elementor-widget-text-editor\" data-id=\"a68f5a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are a product developer for a FMCG brand you might take this insight into consideration when creating a product.&nbsp;<a href=\"https:\/\/newzoo.com\/insights\/articles\/gamer-food-and-drink-consumption-consumer-brands-consumer-insights\" target=\"_blank\">According to Newzoo<\/a>, 80% of the gamers worldwide \u2013 2.16 billion people \u2013 consume food or drinks on a regular base while playing.&nbsp;<br><span style=\"font-size: 14px;\">A big target group that satisfies its hunger and thirst while playing online soccer or ego-shooters, fighting enemies, driving karts, etc\u2026 They have little time to eat or drink and probably just one hand free.&nbsp;<\/span><\/p>\n<div><br><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0c42cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0c42cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-964489b\" data-id=\"964489b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-475d91c elementor-widget elementor-widget-heading\" data-id=\"475d91c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">80 % of Gamers Regularly Eat or Drink While Playing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-153ff02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"153ff02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14164d9\" data-id=\"14164d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28ff718 elementor-widget elementor-widget-image\" data-id=\"28ff718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"466\" src=\"https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/diagram_men-women.jpg\" class=\"attachment-large size-large wp-image-2988\" alt=\"\" srcset=\"https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/diagram_men-women.jpg 2475w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/diagram_men-women-300x179.jpg 300w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/diagram_men-women-768x459.jpg 768w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/diagram_men-women-1536x918.jpg 1536w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/diagram_men-women-2048x1225.jpg 2048w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a6f717\" data-id=\"6a6f717\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a10ca0 elementor-widget elementor-widget-text-editor\" data-id=\"2a10ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">The graphic displays the percentage of gamers in North America, Western Europe and APAC within the age group of 21-35 years (the age group that is most likely to consume while playing), separated by gender (source: Newzoo). Within all regions, the majority of gamers who consume foods or drinks while playing are men. Yet, female game players are on the rise and will represent a growing share within the industry.&nbsp;<\/span><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93febe3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93febe3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-270a468\" data-id=\"270a468\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb71c45 elementor-widget elementor-widget-text-editor\" data-id=\"bb71c45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anyway, 80 % of all esports and gaming fans are regularly willing to consume foods while playing. On the contrary, people \u201cjust\u201d watching game-related content are even more compliant to regularly eat or drink with a share of 92 %. Now it\u2019s time to find out which products they actually consume.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f419852 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f419852\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8f94d6\" data-id=\"f8f94d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdd1b95 elementor-widget elementor-widget-heading\" data-id=\"bdd1b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which types of foods are consumed?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06207ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06207ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d8a050\" data-id=\"3d8a050\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0111489 elementor-widget elementor-widget-text-editor\" data-id=\"0111489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As you can see in the graphic game viewers are in general more likely to consume foods while watching game-related content. It kind of makes sense because viewing is inherently more passive than playing, enabling consumers to multitask more easily.<\/p>\n<p>Salty snacks like chips and crackers are the most popular types, followed by sweet snacks, soft drinks, beer and energy drinks. (source:&nbsp;<a href=\"https:\/\/newzoohq.medium.com\/deep-dive-the-eating-and-drinking-habits-of-consumers-while-playing-and-viewing-games-a493c536bf50\" target=\"_blank\">Newzoo<\/a>)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-25586f9\" data-id=\"25586f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cbdd98 elementor-widget elementor-widget-image\" data-id=\"6cbdd98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"509\" src=\"https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/diagram_consumption-habits.png\" class=\"attachment-large size-large wp-image-2989\" alt=\"\" srcset=\"https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/diagram_consumption-habits.png 2772w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/diagram_consumption-habits-300x196.png 300w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/diagram_consumption-habits-768x501.png 768w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/diagram_consumption-habits-1536x1003.png 1536w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/diagram_consumption-habits-2048x1337.png 2048w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3cb767 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3cb767\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-234c661\" data-id=\"234c661\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94f8727 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"94f8727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-077a351 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"077a351\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b702d32\" data-id=\"b702d32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d113f4e elementor-widget elementor-widget-text-editor\" data-id=\"d113f4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">While energy drinks were certainly the first products to move into the gaming market, an emerging number of FMCG&nbsp; brands launched innovative products utilizing formats or narratives to appeal to consumers who want more than an energy kick.<\/span><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f25fe57\" data-id=\"f25fe57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81a3b39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81a3b39\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12fb0d9\" data-id=\"12fb0d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f37a72 elementor-widget elementor-widget-text-editor\" data-id=\"5f37a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"font-size: 14px;\">\n<li style=\"font-size: 14px;\">A limited-edition collection of light i<a href=\"https:\/\/www.foodbev.com\/news\/swedish-brand-launch-ice-cream-in-collaboration-with-gaming-platform-minecraft\/\" target=\"_blank\">ce cream in form of a block dedicated to Minecraft<\/a><\/li>\n<li style=\"font-size: 14px;\"><span style=\"font-size: 14px;\">A f<a href=\"https:\/\/www.bevindustry.com\/articles\/94214-mtn-dew-game-fuel-collaborates-with-jack-courage-dunlop\" target=\"_blank\">unctional energy drink providing consumers with alterness and accuracy<\/a>&nbsp;as well as packaging features such as a resealable lid that can be opened and closed with one hand<\/span><\/li>\n<li style=\"font-size: 14px;\"><a href=\"https:\/\/www.youtube.com\/watch?v=BwvdXd4DDKs\" target=\"_blank\">Wine inspired by the Call of duty community<\/a><br><\/li>\n<\/ul>\n<div style=\"font-size: 14px;\"><br><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abb4610 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abb4610\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fce69c\" data-id=\"9fce69c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fdf42c elementor-widget elementor-widget-heading\" data-id=\"4fdf42c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Afk (away from keyboard) for a little snack<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f1be28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f1be28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d6f484\" data-id=\"4d6f484\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4fd95f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fd95f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-af7d06d\" data-id=\"af7d06d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fe4cbd elementor-widget elementor-widget-image\" data-id=\"4fe4cbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/AdobeStock_358279181-4024x2684.jpeg\" class=\"attachment-large size-large wp-image-3028\" alt=\"\" srcset=\"https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/AdobeStock_358279181-4024x2684.jpeg 4024w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/AdobeStock_358279181-300x200.jpeg 300w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/AdobeStock_358279181-768x512.jpeg 768w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/AdobeStock_358279181-1536x1025.jpeg 1536w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">functional foods for game enthusiasts show great potential<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-52648bd\" data-id=\"52648bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15f659e elementor-widget elementor-widget-text-editor\" data-id=\"15f659e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\"><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">We\u2019ve noticed that foods and drinks offering functional benefits to gaming skills show great potential. Functional soft drinks, powders and shakes with claims promising to increase focus or fight fatigue enjoy growing popularity within the gaming industry.&nbsp;<\/span><br><\/p>\n<p style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal;\"><b>Appealing product benefits<\/b><span style=\"font-weight: 400;\"> for game enthusiasts are:<br><span style=\"font-size: 14px;\">\u2022<\/span><span style=\"font-size: 14px; white-space: pre;\">\t<\/span><span style=\"font-size: 14px;\">Mental acuity<br><\/span><span style=\"font-size: 14px;\">\u2022<\/span><span style=\"font-size: 14px; white-space: pre;\">\t<\/span><span style=\"font-size: 14px;\">Energy boost<br><\/span><span style=\"font-size: 14px;\">\u2022<\/span><span style=\"font-size: 14px; white-space: pre;\">\t<\/span><span style=\"font-size: 14px;\">Eye health<br><\/span><span style=\"font-size: 14px;\">\u2022<\/span><span style=\"font-size: 14px; white-space: pre;\">\t<\/span><span style=\"font-size: 14px;\">Satiety<br><\/span><span style=\"font-size: 14px;\">\u2022<\/span><span style=\"font-size: 14px; white-space: pre;\">\t<\/span><span style=\"font-size: 14px;\">Relaxation<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e56ef54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e56ef54\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4bbdae3\" data-id=\"4bbdae3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57ae8f5 elementor-widget elementor-widget-text-editor\" data-id=\"57ae8f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">Think of the new insights coming from a whole generation saying that \u201cgaming\u201d is an integral part of their lives: Products addressing these new needs will achieve target groups that hardly engage with traditional media.&nbsp;<\/span><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c5450a\" data-id=\"4c5450a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cbe67d elementor-widget elementor-widget-image\" data-id=\"0cbe67d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"488\" src=\"https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/incredients.jpg\" class=\"attachment-large size-large wp-image-3032\" alt=\"\" srcset=\"https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/incredients.jpg 1667w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/incredients-300x188.jpg 300w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/incredients-768x480.jpg 768w, https:\/\/www.esarom.com\/blog\/wp-content\/uploads\/incredients-1536x960.jpg 1536w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The most common ingredients in products for gamers to meet their needs<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccd4723 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccd4723\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec8b93c\" data-id=\"ec8b93c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63b8803 elementor-widget elementor-widget-heading\" data-id=\"63b8803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GAMER GUMS loading...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e79d267 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e79d267\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8961021\" data-id=\"8961021\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d95809e elementor-widget elementor-widget-text-editor\" data-id=\"d95809e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ve been working on concepts that also involve the desired product benefits above \u2013 combined with a special taste. Created by the esarom R&amp;D team confectionary \u2013 we proudly present the Gamer Gums.<\/p>\n<p>Produced in four different varieties every single gum has a positive effect on the human body, e.g. improved performance for sports and gaming enthusiasts.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a8b338 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a8b338\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32148cc\" data-id=\"32148cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b82cb87 elementor-widget elementor-widget-video\" data-id=\"b82cb87\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/761805511?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa4ef9 elementor-widget elementor-widget-text-editor\" data-id=\"2aa4ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sounds good to you? Find more information about the Gamer Gums here:<br><a href=\"https:\/\/www.esarom.com\/site\/login\" target=\"_blank\" style=\"font-size: 16px;\">ESAROM CONCEPT STORE<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4b597b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4b597b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4da6e4f\" data-id=\"4da6e4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a853e1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a853e1c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d99041e\" data-id=\"d99041e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d8a6a elementor-widget elementor-widget-heading\" data-id=\"25d8a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Next level takeaways<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b15cd7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b15cd7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9c09c12\" data-id=\"9c09c12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b222401 elementor-widget elementor-widget-text-editor\" data-id=\"b222401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The gaming market has already left the stage of being a niche long time ago. However, just a few of the biggest FMCG brands have tried to capitalize on the gaming industry \u2013 yet. We expect many more products from beverages to salty or sweets snacks that will be launched in the future.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5451a8d\" data-id=\"5451a8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a439f8 elementor-widget elementor-widget-text-editor\" data-id=\"9a439f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">Nevertheless, <\/span><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal;\"><b>products need to provide a functional benefit<\/b><\/span><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\"> that will help consumers to win in their virtual games. Benefits such as better focus, energy boost and eye health dominate the gamer\u2019s needs.&nbsp;<\/span><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ccd37e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ccd37e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a81ce8\" data-id=\"2a81ce8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9aced92 elementor-widget elementor-widget-text-editor\" data-id=\"9aced92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">On top of that, foods and beverages still <\/span><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal;\"><b>need to provide a \u201ctasty user experience\u201d<\/b><\/span><span style=\"font-family: HelveticaNE, HelveticaNeue-Extended, &quot;Helvetica Neue Extended&quot;, HelveticaNeueRomanExtended, HelveticaNeue-Roman-Extended, &quot;Helvetica Neue Roman Extended&quot;, HelveticaNeue, &quot;Helvetica Neue&quot;, HelveticaNeueRoman, HelveticaNeue-Roman, &quot;Helvetica Neue Roman&quot;, TeXGyreHerosRegular, Helvetica, Tahoma, Geneva, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\"> in terms of flavour composition. At this point, we\u2019d be happy to support you to meet these requirements by offering a big range of raw materials and expertise around beverages, confectionary and ice cream.&nbsp;<\/span><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-794ffa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"794ffa1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4acb85\" data-id=\"e4acb85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf4e8cf elementor-widget elementor-widget-text-editor\" data-id=\"cf4e8cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Drop us a message &#8211; we&#8217;d love to hear from you:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Which foods do they consume &#038; what does it mean for FMCG brands?<\/p>\n","protected":false},"author":1,"featured_media":3036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,29],"tags":[79,81,80],"class_list":["post-2985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations","category-trends","tag-gamer","tag-gamer-gums","tag-gaming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why it\u2019s time to create foods for game enthusiasts -<\/title>\n<meta name=\"description\" content=\"Around 2.7 billion people are part of the gaming universe. Find out which types of foods they consume &amp; what it means for FMCG brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esarom.com\/blog\/why-its-time-to-create-foods-for-game-enthusiasts\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why it\u2019s time to create foods for game enthusiasts -\" \/>\n<meta property=\"og:description\" content=\"Around 2.7 billion people are part of the gaming universe. 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