PAIRING LEMON: A FRUIT WORTH EXPLORING

It’s time to talk about one of the most commonly recognizable citrus fruits in the world: Lemon. It’s distinctive taste offers endless flavour pairings in beverages, sweet or savoury dishes. No matter how it’s being used, it’s complex and layered flavour profile enhances every tasting experience. Find out more and get inspiration for creating your […]
FIBRE SODA: 4 REASONS WHY TO BOOST YOUR SODA

This year, fibre soda is taking the spotlight as the trend beverage of 2025. Here are four compelling reasons why you should consider adding fibre soda to your portfolio. 1. Focus on health wellness In 2025, the focus on holistic health is stronger than ever. Consumers are increasingly longing for products that support their overall […]
Flavour of the year 2025: Coffee

We are excited to announce that coffee has been declared as the Flavour of the Year for 2025! This recognition celebrates coffee’s vibrant and versatile profile, which goes far beyond the beloved freshly brewed cup. A sensory delight Rich aroma and complex taste: Coffee is such a standout in the world of flavours. Its taste is equally […]
TOP TRENDS FOR 2025 IN ALCOHOLIC BEVERAGES

As we look ahead to 2025, it`s time to highlight how the industry is going to evolve. What are the latest driving the alcoholic beverage market? MINDFUL DRINKING Health-conscious consumers are looking for no-/low-alcoholic options within the category. Less alcohol quanitities but higher qualities are getting consumed. If they not already have – manufacturers should […]
FLAVOURINGS WITH MODIFYING PROPERTIES

Less sugar but without compromising taste: With FMPs you`ll get an innovative solution to modulate sweetness perception of low/no-sugar drinks. Waht are FMP`s? Flavours with modifying properties (FMPs) are added to beverages as food ingredients which can be declared as flavourings. They offer innovative solutions for beverage manufacturers such as a modulated sweetness perception, masing […]
5 FACTS TO KNWO ABOUT HYDRATION DRINKS

Do you feel thirsty right now? Then you`re already dehydrated. The right moment to intervene with hydration drinks and get your electrolytes in – to rehydrate your body as soon as possible. 1. Hydration is key Water is one of the body`s most valuable players. Every second, our human bodies are losing water and valuable […]
SPORTS DRINKS: MORE RELEVANT THAN EVER

With the rising health awareness and the Olympic Summer Games 2024 ahead it’s the right moment to address a category that’s trendier than ever: Sports drinks. Find here its required ingredients as well as ideas for the ideal flavour. WHY During exercise, rehydration is essential: Since even mild dehydration causes performance to rapidly decline. Sports […]
ANNOUNCING 2024 AS THE YEAR OF THE PEACH

Juicy, sweet and a fragrant aroma – what an incredible velvety fruit that is! Join us on an extraordinary journey as we delve into the enchanting taste profile of peach.Let the essence of peach captivate your senses, and together, let`s make 2024 a year to savour! Nature`s perfect harmony Known for its succulent flesh and […]
ENERGY DRINKS WITH A SWEET TWIST OF ICE CREAM FLAVOUR

It’s hard to imagine someone who doesn’t like ice cream. Think of a cup full of this creamy, ice-cold indulgence, covered in raspberry sauce and colourful sprinkles on top. Could you resist? What if a brand creates an energy drink infused with the sensory experience of ice cream. Would you try it/drink it? Treating oneself […]
TASTE THE UNEXPECTED: EXPLORING THE ALLURE OF MYSTERY FLAVOURS

Imagine yourself opening a package of fruitgums and randomly grabbing one of the sweets not knowing which flavour you’re going to taste. What an exciting way to consume food – like a mystery, isn’t it? As well-known brands explore the realm of mystery flavours, they unlock immense market potential while offering customers a special and […]