FIBRE SODA: 4 REASONS WHY TO BOOST YOUR SODA

May 5, 2025
Beverages, Trends

This year, fibre soda is taking the spotlight as the trend beverage of 2025. Here are four compelling reasons why you should consider adding fibre soda to your portfolio.

1. Focus on health wellness

In 2025, the focus on holistic health is stronger than ever. Consumers are increasingly longing for products that support their overall wellbeing and health.

Not surprisingly, the category of functional beverages (e.g. energy or sports drinks) is expected to outperform traditional beverages in Europe, in terms of volume growth (energy drinks +24,21%, sports drinks +19,01%, enhanced water +14,71%; period 2024 – 2029)

In fact, there is a continuous rise in the popularity of digestive health beverages, which support one`s gut health through a combination of unique formulas and ingredients.

The value-based compound annual growth rate (CAGR) for the digestive health drinks market outlook is defined at 6.1% (between 2022 and 2032). According to Global Data and Future Market Insights its market valuation is even forcasted to reach $ 47 bn by 2032 (starting from $ 26 bn in 2022).

CARBONATED SOFT DRINK WITH ADDED FIBRE

2. Gut health: Flourish from within

The growth of the digestive health drinks market is being driven by increasing consumer demand for functional beverages that support gut health and overall wellness.

In fact, a healthy gut is essential for digestion, immunity, and even the cardiovascular system. And more and more consumers are aware of it. That`s where fibre sodas come into play:

Fibre is one of the top 3 ingredients that is added in fuctional food and beverages for gut health (along with vitamin D and probiotics), and for good reason: Dietary fibers are indigestible food components which cannot be split up by human digestive enzymes but degraded by bacteria of the intestinal flora. A healthy intestinal flora leads to better elimination of toxins from the body, resulting into a strong human immune system.

Fibre sodas contain a particular amount of fibres which – if they`re broken down in the large intestine, act as prebiotics.

As prebiotics nourish and support the growth of good bacteria in the gut, fibre sodas can be a good source for it. This makes this category a smart choice for anyone looking to enhance their gut health and their overall wellbeing.

3. Better than your conventional soda

“It`s time to love soda again”, claims one of the most popular brands in the fibre/prebiotic soda market. In other words, the functional beverages supply consumers with ingredients that

contribute to the normal gut function
contain less sugar than conventional CSDs
and offer innovative flavour varieties

A common source of fibre being used in product development of fibre soda is Inulin. It belongs to the category of prebiotic fibres and is the top prebiotic used in sports nutrition (followed by polydextrose) (Source: Innova). Extracted from chicory root, Inulin is a plant-based prodct having 1–2 kcal/g only. Besides its low caloric value, Inulin shows further benefits for the human body, such as:

Inulin

Inulin is a polysaccharide not only found in chicory root, but also in Yacon, Jerusalem artichoke, dandelion or salsify.
Compared to these plants, chicory root is comparatively rich in inulin.

Alternative fibre sources to Inulin in beverages: gum arabic, dextrin or polydextrose.

Aromatic diversity

Recent analyses have identified more than one thousand different aroma molecules that are responsible for the aroma profile of freshly brewed coffee.

As partner in taste, esarom developed a portfolio of different coffee flavours, especially for various beverage and confectionery categories.

QUESTIONS OR
IDEAS TO DISCUSS?

Contact us and get more insights about esarom`s innovative fibre soda concepts.
Let`s meet and taste esarom`s fibre soda concepts at
drinktec 2025 in Munich!