The sales forecast for Energy Drinks is broadly positive for the coming years. Compared with other non-alcoholic beverage categories they are said to have the highest growth rates on the market. Globally seen consumption is expected to go up by 31% until 2026 (Source: Global Data). Promising figures, which inspired us to develop a seasonal edition full of summer feelings and joy.
When tasting in-house with our colleagues there was a clear favourite: Dragonfruit. Exotic and a real eye-catcher with its tropical pink colour, it lets you dream of a warm summer breeze. By the way: Did you hear about the study at the University of Westminster, UK suggesting pink drinks boost our energy level stronger than others and improve running speed? Another fruit of the cactus family delighted our sense of taste. And if we scroll through the Energy Drink shelves in Austrian supermarkets we can say this fruit has got already more fans: Prickly pear. The fruit of the cactus Opuntia, native to Mexico. Sweet with a slight acidic touch, it is a perfect summer-Energy drink. If you feel like cooling down, Summer Joy Mandarin-Mint with smooth cooling effect is the right choice. A mix of sweet citrus and menthol, great for a hot day!
SEASONAL EDITIONS ARE PERFECT TO MEET THE ADVENTUROUS CONSUMER’S NEEDS AND SPOTLIGHT YOUR INNOVATIVE POWER.
The idea of emphasizing the power aspect inspired us to take up superfruit-elements like the powerful cranberry and blueberry into the range. Enjoy the good vibe!
In Austria it is popular to drink wine with sparkling water as refreshment in summer, called Spritzer. It is a cultural asset as the Wiener Schnitzel or Kaiserschmarrn and associated as light and tangy refreshing drink. Some like it rounded off with various additives.
„Kaiserspritzer“ e.g. includes elderflower syrup or the lightly violet „Veilchenspritzer“ is made with violet syrup and a little lemon juice. Austria is the homeland of Energy Drinks, underlining this with the taste of Spritzer can be interesting abroad as well.
Of course there are many more Summer Joy ideas. No matter what certain concerns you have, surprise your customers with individually created Energy Drinks and new, innovative sorts. Be part of this trend with us as partner.
Get in touch. We feel happy to create your Summer Joy Energy Drink with you. See more refreshments in our Concept Store!
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