FIBRE SODA: 4 REASONS WHY TO BOOST YOUR SODA
This year, fibre soda is taking the spotlight as the trend beverage of 2025. Here are four compelling reasons why you should consider adding fibre soda to your portfolio. 1. Focus on health wellness In 2025, the focus on holistic health is stronger than ever. Consumers are increasingly longing for products that support their overall […]
FLAVOUR OF THE YEAR 2025: COFFEE
We are excited to announce that coffee has been declared as the Flavour of the Year for 2025! This recognition celebrates coffee’s vibrant and versatile profile, which goes far beyond the beloved freshly brewed cup. A sensory delight Rich aroma and complex taste: Coffee is such a standout in the world of flavours. Its taste is equally […]
TOP TRENDS FOR 2025 IN ALCOHOLIC BEVERAGES
As we look ahead to 2025, it`s time to highlight how the industry is going to evolve. What are the latest driving the alcoholic beverage market? MINDFUL DRINKING Health-conscious consumers are looking for no-/low-alcoholic options within the category. Less alcohol quanitities but higher qualities are getting consumed. If they not already have – manufacturers should […]
5 FACTS TO KNOW ABOUT HYDRATION DRINKS
Do you feel thirsty right now? Then you`re already dehydrated. The right moment to intervene with hydration drinks and get your electrolytes in – to rehydrate your body as soon as possible. 1. Hydration is key Water is one of the body`s most valuable players. Every second, our human bodies are losing water and valuable […]
SPORTS DRINKS: MORE RELEVANT THAN EVER
With the rising health awareness and the Olympic Summer Games 2024 ahead it’s the right moment to address a category that’s trendier than ever: Sports drinks. Find here its required ingredients as well as ideas for the ideal flavour. WHY During exercise, rehydration is essential: Since even mild dehydration causes performance to rapidly decline. Sports […]
WHY IT’S TIME TO CREATE FOODS FOR GAME ENTHUSIASTS
The global gaming industry value in 2021 exceeded $ 300 billion dollar. In 2023 the number of gamers worldwide is expected to reach 3.38 billion (source: Newzoo). A big heterogeneous group of people that has one thing in common: The passion for esports and/or gaming. In this article we’ve highlighted the industry’s potential for food […]
5 QUESTIONS TO ANSWER ABOUT HOP LEMONADE
For those who have never tried a hop lemonade – it’s time to do so. Why? Because hop has become a rising star in the non-alcoholic sector which is more than just an “urban drink” occurrence. Here are 5 points why it is worth to take a sip of a sparkling and slightly tart, yet incredibly refreshing hop lemonade: […]
SUPPORTING THE IMMUNE SYSTEM IN STORMY TIMES
Bacteria, viruses, fungi, parasites – these are the uninvited guests that spread throughout our bodies and keep our immune system active. If they overcome certain barriers in our body, they become pathogens and a threat to our health. Our immune cells form a protective shield, ensuring that uninvited guests are kept out and do not […]
MOCKTAILS
Ever heard of the SOBER CURIOUS MOVEMENT? It’s basically about people who tend to say, “I do not need alcohol to have fun” and choose non-alcoholic drinks during freetime activities. And: they appreciate feeling well and fit the next day. Is it a fake cocktail? The term MOCKTAIL is a combination of the words “cocktail” […]
GREAT GAPE
YES, it is not just a rumour. It’s true. The esarom year 2022 is dedicated to GREAT GRAPE. As New Year’s Eve approached, we ate 12 GRAPES, one with every stroke of the midnight bell. That’s a Spanish tradition to welcome the New Year. For good luck and happiness!And we had a lot of our freshly […]