This year, fibre soda is taking the spotlight as the trend beverage of 2025. Here are four compelling reasons why you should consider adding fibre soda to your portfolio.
1. Focus on health & wellness
In 2025, the focus on holistic health is stronger than ever. Consumers are increasingly longing for products that support their overall wellbeing and health.
Not surprisingly, the category of functional beverages (e.g. energy or sports drinks) is expected to outperform traditional beverages in Europe, in terms of volume growth (energy drinks +24,21 %, sports drinks +19,01 % enhanced water + 14,71% ; period 2024 – 2029)
In fact, there is a continuous rise in the popularity of digestive health beverages, which support one’s gut health through a combination of unique formulas and ingredients.
The value-based compound annual growth rate (CAGR) for the digestive health drinks market outlook is defined at 6.1% (between 2022 and 2032). According to Global Data and Future Market Insights its market valuation is even forecasted to reach $ 47 bn by 2032 (starting from $ 26 bn in 2022).
Fibre Soda
Carbonated soft drink with added fibre
2. Gut health: Flourish from within
The growth of the digestive health drinks market is being driven by increasing consumer demand for functional beverages that support gut health and overall wellness.
In fact, a healthy gut is essential for digestion, immunity, and even the cardiovascular system. And more and more consumers are aware of it. That’s where fibre sodas come into play:
Fibre is one of the top 3 ingredients that is added in functional food and beverages for gut health (along with vitamin D and probiotics), and for good reason: Dietary fibers are indigestible food components which cannot be split up by human digestive enzymes but degraded by bacteria of the intestinal flora. A healthy intestinal flora leads to better elimination of toxins from the body, resulting into a strong human immune system.
Fibre sodas contain a particular amount of fibres which – if they’re broken down in the large intestine, act as prebiotics.
As prebiotics nourish and support the growth of good bacteria in the gut, fibre sodas can be a good source for it. This makes this category a smart choice for anyone looking to enhance their gut health and their overall wellbeing.
3. Better than your conventional soda
„It‘s time to love soda again“, claims one of the most popular brands in the fibre/prebiotic soda market. In other words, the functional beverages supply consumers with ingredients that
- contribute to the normal gut function
- contain less sugar than conventional CSDs
- and offer innovative flavour varieties
A common source of fibre being used in product development of fibre sodas is Inulin. It belongs to the category of prebiotic fibres and is the top prebiotic used in sports nutrition (followed by polydextrose) (Source: Innova). Extracted from chicory root, Inulin is a plant-based product having 1–2 kcal/g only. Besides its low caloric value, Inulin shows further benefits for the human body, such as:
Inulin
Inulin is a polysaccharide not only found in chicory root, but also in Yacon, Jerusalem artichoke, artichoke, dandelion or salsify. Compared to these plants, chicory root is comparatively rich in inulin.
Alternative fibre sources to Inulin in beverages: gum arabic, dextrin or polydextrose.
4. Fibre sodas are gaining momentum
Big brands are currently investing in this category, such as Coca Cola or PepsiCo. The latter bought in March 2025 the gut health soda brand „Poppi“ for $1.95 billion.
Walmart already created a new product category within its grocery stores called „modern soda“.
„[…]The modern soda category has officially become mainstream and has a bright future.“
Ben Goodwin, founder of Olipop
Between December 2022 and January 2023, the Hashtag #GutTok surpassed 700 million views on the platform. In 2025, it has already reached over a billion views.
From the manufacturer’s perspective, Inulin fibre has several benefits. It is
- thermally stable
- water soluble
- free from gluten and lactose
- and does not have to be labelled as additive.
Are you looking for other flavours?
Find here esarom’s flavour of the year 2025: Colourful coffee
Create the fibre soda for tomorrow
The carbonated soft drinks category is facing a health challenge. To address this, companies are adding better-for-you functional ingredients to their drinks.
As a result, fibre sodas seem to be more than just a (social media) trend — they represent a shift towards healthier, more functional beverage options (and help people to better reach the recommended daily intake of fibre). With their numerous health benefits, fibre sodas offer a compelling reason to rethink soda choices. On top, the market of digestive health drinks shows great potential in terms of volume and value.
Make the switch today and add fibre soda to your portfolio.
Contact us and get more insights
about esarom‘s innovative fibre soda concepts.
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at drinktec 2025 in Munich!