Pomegranate halves showing juicy red arils, the 2027 flavour of the year, with several loose seeds scattered on a weathered wooden surface.

esarom Flavour of the Year 2027:

POMEGRANATE

Consumers are looking for flavours that deliver both intensity and authenticity. With its vibrant sweet-tart profile, pomegranate perfectly captures the taste preferences shaping 2027.
We are therefore officially
declaring
pomegranate as the
Flavour of the Year 2027.
A dense cluster of ripe, red pomegranates, the flavour of the year 2027.

5 REASONS

why pomegranate is key

1

A flavour that plays in 5 dimensions

Pomegranate delivers sweetness, acidity, and a distinctive tartness all at once.

Three dimensions, one flavour. That complexity is exactly what premium positioning demands.

A radar chart displaying flavor profiles for the 2027 flavour of the year, with high ratings for pomegranate, ripe fruit, and buttery notes.

2

Profit from a pairing powerhouse

Pomegranate harmonises with citrus, berries, florals, and spices alike. That broad compatibility fuels your innovation pipeline and opens the door to differentiated recipes across categories.

Infographic showing pomegranate flavor pairings for electrolyte drinks, energy drinks, fibre soda, and protein drinks, featuring icons for lemon, raspberry, acai, hibiscus, tonic, lime, grapefruit, and coffee cola as food trends for 2027.

Flavour pairing ideas

3

Ride the superfood wave

Pomegranate‘s strong association with polyphenols and antioxidants makes it a credible ingredient for better-for-you products. No artificial construct needed – consumers are already convinced.

4

Be captivated by ruby-red standout

The deep red-to-ruby colour of pomegranate drives visual purchase impulse on shelf and screen.

Two glasses of pomegranate cocktail garnished with rosemary and ice, representing a food trend for 2027, next to a bottle of juice and fresh pomegranate fruit on a wooden surface.

“Pomegranate goes beyond simple fruitiness, offering a layered taste profile that feels both lively and sophisticated.”

Niklas Pontesegger, esarom Flavourist

5

Benefit from the asian flavours wave

Gochujang, doubanjang and ube demonstrate how strongly Asian flavours continue to shape global food and beverage innovation.

Pomegranate follows this trend, with China leading global product launches and several other Asian markets ranking among the most active innovators in the category.
Bar chart showing the number of pomegranate flavored product launches by country from 2021 to 2026, led by China with 127 launches, highlighting a key pomegranate food trend for 2027.

One flavour, numerous possibilities

Partner with esarom and impress with a pomegranate-flavoured product with the flavour of the year 2027.

Download here the overview of 5 reasons why pomegranate flavour is the right choice for your industry

Find out about the esarom Flavour of the Year 2026: Punky Pineapple

Discover the most important trends in the food and beverage industry 

esarom partner network

Flavourom Food Trading Ltd.
Khalifa Industrial Zone
Abu Dhabi, UAE
Afghanistan
office@flavourom.com

Sahar Remini
(phone) +213 549 97 63 50
sahar.remini@esarom.com

ARDIS LLC
Shiraki str., 4th Blind Alley
0086 Yerevan, Armenia
(phone) +374 10 44-96-44
(phone) +374 99 50 01 05
ardis@ardis.am
www.ardis.am

AN G&S Ltd
Babek Ave. 31
1142 Baku, Azerbaijan
(phone) +994 50 214 5859
(phone) +994 50 460 3787
ali.najafov@rohe.az
sales@rohe.az

Sonic Prime Group
Flat no 1-A and 2-A, Plot no: 674
Road no: Link Road, DOHS Mirpur
1216 Dhaka, Bangladesh
(phone) +88 0171 1052 018
(phone) +88 0258 0704 756
www.sonicprimegroupbd.com

VAN 97 ODO
Melezha 1/1016
220113 Minsk, Belarus
(phone) +375 172 351 77 38
(fax) +375 172 62 00 13 
apple@van.by
www.van97.by

esarom d.o.o., Banja Luka
Ramici bb
78000 Banja Luka, Bosnia-Hercegovina
(phone) +387 51 31 18 80
(fax) +387 51 31 96 97
esarom.bl@blic.net

esarom Bulgaria EOOD
Knyaginya Maria Luiza 25a,
Floor 3, Office 7
4000 Plovdiv, Bulgaria
(phone) +359 32 62 84 35
(fax) +359 32 62 84 37
office@esarom-bg.com

Shanghai Lequan Food Co. Ltd.
1st Floor, No. 5, Shenwang Road Minhang District Xinzhuang Indust. Zone
201108 Shanghai, China
(phone) +86 21 54 42 25 98
(fax) +86 21 64 42 05 34
sales@lequan.net.cn

Daniela Zlodi-Mikulin
daniela.zlodi@esarom.com

esarom CZ and SK
Wellnerova 301/20
77900 Olomouc, Czech Republic
(phone) +420 585 228 744
(phone) +420 602 335 386
(fax) +420 585 228 740
esarom-bohemia@seznam.cz

Shvidi ltd.
12, Gotua str. 
0160 Tbilisi, Georgia
(phone) +995 32 39 97 42
(fax) +995 32 39 97 43
shvidi@shvidi.com
http://www.shvidi.com

Montereale Kft.
Kapás köz 5.
2000 Szentendre, Hungary
(phone) +36307340674
(phone) +36309365781
montereale@t-email.hu
www.montereale.hu

Osama Alzaben
Al-Arab Street, Alnajmeh commercial Complex
Next to Abu Swailem gas Station
1st Floor, Office No. 106
Amman
Jordan
(phone) +962 7996 33 352
osama.alzaben@esarom.com

TOO Interrom Kazakhstan
Abay ave., 10, room No. 105
050013 Almaty, Kazakhstan
(phone) +7 727 261 01 32
(phone) +7 727 272 71 32
info@interrom.kz

esarom Kosova N.T.P.
Rruga Hajvali P.N.
10510 Hajvali-Prishtinë, Kosovo
(phone) +377 44 129898
(phone) +386 49 137489
(fax) +377 44 19 85 47
esaromkosova@hotmail.com

Lecom International
99 Drumul Cruchii Str.
2069 Chisinau
Moldova
(phone) +37 32 259 78 11
(fax) +37 32 259 78 22
lecom.int@gmail.com

esarom Mongolia LLC
Undur Gegeen Zanabazar Str
Novus Center 201
16040 Ulaanbaatar
Mongolia
www.esarom.mn

esarom MAK
Ul. Orce Nikolov 143-1/1
1000 Skopje
North Macedonia
(phone) +389 2 32 32 191
(phone) +389 2 32 32 192
(fax) +389 2 31 13 986
esarom@t-home.mk

Karam Kimya
F80/1, Block-F, North Nazimabad
(phone) +92 21 36643920
info@karamkimya.com
https://karamkimya.com/

esarom polska Sp.z.o.o.
Jesionowa 22/14
40-158 Katowice
Poland
(phone) +48 32 732 33 33
(fax) +48 32 732 33 30
biuro@esarom.com

ooo esarom rus
Ter. GRINVUD
Str. 9, Et. 2, Pom. 58
Putilkovo
G.O. Krasnogorsk
143440 Moskovskaya oblastj
Russia
(phone) +7 903 136 84 99
officerus@esarom.com
vk.com/club217036822

Sagal is esarom’s main distribution partner in Serbia
Veselina Maslese 32
11000 Beograd
Serbia
(phone) +381 11 2852916
(phone) +381 11 2852669
office@esarom.rs
www.esarom.rs

Milkom Inzenjering
Narodnih heroja 31/6
XS-11070 Novi Beograd
Serbia
(phone) +381 11 2122 417
milkom@beotel.rs

esarom CZ and SK
Wellnerova 301/20
77900 Olomouc
Slovakia
(phone) +420 585 228 744
(phone) +420 602 335 386
(fax) +420 585 228 740
esarom-bohemia@seznam.cz

OOO Specresurs
Lenina str., 42, room No 401
735700 Khujand
Tajikistan
(phone) +99 2919 101123
(phone) +99 2927 774496
esarom-tj@mail.ru

esarom türkiye
Gida ve Aroma Sanayi ve Ticaret A.S.
Yenişehir Mahallesi, Ankara Caddesi, 360 Office Plaza No: 405, Kat: 5, Ofis No: 158, PK. 34912 Pendik – İSTANBUL
Türkiye
(phone) +90 216 314 54 34
(fax) +90 216 314 54 35

Abronia Asia FZE
Business Center, Al Shmookh Building, UAQ Free Trade Zone
Umm Al Quwain
U.A.E.
(phone) +99 365 95 92 89
db.abronia@gmail.com
http://www.ingredients-tm.com/

esarom Ukraine LLC
Vladimira Sosjury Street 6
Business center Praga
02090 Kiev
Ukraine
(phone) +380 44 501 29 60
(fax) +380 44 501 29 60
info@esarom.com.ua

esarom Middle East (FZE)
Warehouse A4-63
P.O.Box 514209
SAIF Zone
United Arab Emirates
(phone) +971 50 2964796
mena@esarom.com

Cool System CA LLC.
Hamida Alimdjana str. 25
Mirzo-Ulugbek District
700000 Tashkent
Uzbekistan
(phone) +998 71 233 85 86
(phone) +998 90 1855727
(fax) +998 71 233 85 86
info@csca.uz
jahon@csca.uz
www.csca.uz